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dorothea.bartel [Solution]
how_to:checkout_link [2020-05-07 14:18] (current)
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====== How to make payment fast and consumer-centric?====== ====== How to make payment fast and consumer-centric?======
In order to increase conversion rates and customer loyalty, a main issue for merchants is to design the payment process **consumer-friendly and straightforward**.\\  Imagine a **one-click way** to redirect a consumer to a payment page. To facilitate the payment process, the merchant may pre-fill this payment page's input fields with order data such as consumer name/e-mail, ordered/recommended items, shipping address, (total) amount. The consumer may check out with one single click and has to enter only payment details (e.g. credit card number).\\ \\ There are manifold ways to provide the consumer with easy to go payment: In order to increase conversion rates and customer loyalty, a main issue for merchants is to design the payment process **consumer-friendly and straightforward**.\\  Imagine a **one-click way** to redirect a consumer to a payment page. To facilitate the payment process, the merchant may pre-fill this payment page's input fields with order data such as consumer name/e-mail, ordered/recommended items, shipping address, (total) amount. The consumer may check out with one single click and has to enter only payment details (e.g. credit card number).\\ \\ There are manifold ways to provide the consumer with easy to go payment:
-  * sending link (url) by e-mail, SMS, skype, social media, ... +  * Sending link (URL) by e-mail, SMS, skype, social media, ...
-  * scannable QR-code from poster, flyer, ... +  * Scannable QR-code from poster, flyer, ...
-Clicking the link or scanning the QR code proceeds directly to the payment page.+Clicking the link or scanning the QR code, the consumer is forwarded directly to the payment page.
This is a convenient way for This is a convenient way for
-  * digital invoicing +  * Digital invoicing
-  * curated shopping (prefilled shopping basket with purchase recommendations that may be modified by the consumer) +  * Curated shopping (prefilled shopping basket with purchase recommendations that may be modified by the consumer)
-  * topping up prepaid credit +  * Topping up prepaid credit
-  * recurring payments +  * Recurring payments
-  * processing partial orders +  * Processing partial orders
-  * collecting donations +  * Collecting donations
-  * rescheduling payments +  * Rescheduling payments
-  * rate pay reminders+  * Rate pay reminders

This feature provides direct and fast payment. It focuses on quick sales by high usability. This feature provides direct and fast payment. It focuses on quick sales by high usability.
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- **Create a payment page** \\ The payment page can be optimized for smartphone, tablet or desktop.\\ It has to provide input fields for payment information and a button to proceed to checkout that connects to [[wcp:integration|Wirecard Checkout Page]] or [[wcs:start|Wirecard Checkout Seamless]]. Both page content and style should make merchant information and shopping basket contents visible at a glance.   - **Create a payment page** \\ The payment page can be optimized for smartphone, tablet or desktop.\\ It has to provide input fields for payment information and a button to proceed to checkout that connects to [[wcp:integration|Wirecard Checkout Page]] or [[wcs:start|Wirecard Checkout Seamless]]. Both page content and style should make merchant information and shopping basket contents visible at a glance.
-  **Define order data** to prefill the payment page input fields such as \\ order number\\ invoice number \\ ordered/recommended  items\\ consumer name\\ consumer e-mail\\ shipping address\\ shipping cost \\ amount per item \\ total amount \\ preferred payment method \\ ... \\ The more fields are prefilled, the easier and faster the consumer may check out.   -  **Define order data** to prefill the payment page input fields such as \\ order number\\ invoice number \\ ordered/recommended  items\\ consumer name\\ consumer e-mail\\ shipping address\\ shipping cost \\ amount per item \\ total amount \\ preferred payment method \\ ... \\ The more fields are prefilled, the easier and faster the consumer may check out.
-  - **Create a reference value** assigned to order data.\\ The reference value is part of the link (url, QR code) offered to the consumer. To avoid manipulation, never send order data in plain text. Create a **unique** reference value that corresponds to order data, e.g. B2748591C98A47 is assigned to order nr. 10204, consumer John Doe, ordered item Solar Smart Phone Charger á €22.99, no shipping cost, total amount €22.99. \\  +  - **Create a reference value** assigned to order data.\\ The reference value is part of the link (URL, QR code) offered to the consumer. To avoid manipulation, never send order data in plain text. Create a **unique** reference value that corresponds to order data, e.g. B2748591C98A47 is assigned to order nr. 10204, consumer John Doe, ordered item Solar Smart Phone Charger á €22.99, no shipping cost, total amount €22.99. \\
-  - **Create a link** (url, QR code) that redirects the consumer to your payment page.\\ Include the reference value. If possible, address the consumer personally. The link should also contain merchant information.+  - **Create a link** (URL, QR code) that redirects the consumer to your payment page.\\ Include the reference value. If possible, address the consumer personally. The link should also contain merchant information.
- **Send the link** to the consumer: \\ via e-mail \\ via SMS (e.g. to add credit) \\ as post/comment in social media \\ as QR code in print media    - **Send the link** to the consumer: \\ via e-mail \\ via SMS (e.g. to add credit) \\ as post/comment in social media \\ as QR code in print media
- **Consumer clicks link/scans QR code** and is redirected to the payment page. \\ Input fields are prefilled with order data defined in reference value. \\ Payment process is ready-to-go: Consumer enters missing data and clicks ''Proceed to checkout''. Consumer is redirected to Wirecard Checkout Page or Wirecard Checkout Seamless.    - **Consumer clicks link/scans QR code** and is redirected to the payment page. \\ Input fields are prefilled with order data defined in reference value. \\ Payment process is ready-to-go: Consumer enters missing data and clicks ''Proceed to checkout''. Consumer is redirected to Wirecard Checkout Page or Wirecard Checkout Seamless.

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